Accelerate B2B Consumer Goods Lead Generation With Human-AI SDRs
Accelerate B2B Consumer Goods Lead Generation with Human-AI SDRs
Leverage Human-AI with targeted outreach to engage brand managers and procurement teams at leading CPG brands.
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100% GDPR Compliant. No Spam. Guaranteed.
Trusted by Leading Consumer Goods Brands
B2B Consumer Goods Lead Generation, Engineered for Growth
Salaria Sales specializes in end-to-end B2B consumer goods lead generation. We leverage Human-AI intent analytics, enriched contact datasets, and industry-trained SDR pods to secure meetings with category managers, brand directors, and procurement leads. Our multichannel campaigns—cold calling, email marketing, LinkedIn outreach and targeted ads—fill your pipeline fast, with live dashboards, month-to-month flexibility and full compliance.
B2B Consumer Goods Industry
Challenges & Our Solutions
From complex retail approvals to volatile demand peaks and global compliance, B2B consumer goods leaders face tough hurdles. Salaria’s Human-AI powered SDR pods, multichannel cadences and real-time analytics deliver precise outreach, data-driven targeting and compliant global engagement.
Challenge:
Gaining shelf placement and approvals across retailers requires multiple internal reviews and long wait times, delaying pipeline growth.
Our Solution:
Our SDR pods map key approval stakeholders, craft persona-driven outreach and expedite meetings with category buyers to fast-track retailer approvals.
Challenge:
CPG demand swings seasonally and promotions drive spikes, making consistent pipeline generation difficult and causing revenue unpredictability.
Our Solution:
We leverage real-time Human-AI intent analytics and adaptive cadences to identify active buyers ahead of demand peaks and maintain steady outreach year-round.
Challenge:
Distributing products through distributors, wholesalers and direct channels adds complexity, making it hard to target the right decision makers.
Our Solution:
Salaria’s enriched data feeds segment contacts by channel and role, enabling precision cadences that engage distributors, wholesalers and procurement teams.
Challenge:
Category managers receive countless pitches and often overlook generic outreach, limiting response rates.
Our Solution:
Our Human-AI enhanced personalization crafts messages that speak to category trends and ROI, leveraging multi-touch sequences across calls, email and LinkedIn.
Challenge:
Identifying emerging trends in consumer packaged goods requires continuous data monitoring and expert analysis.
Our Solution:
We combine AI-driven trend monitoring with industry expertise to surface high-value signals and equip SDRs to discuss timely trends that capture buyer interest.
Challenge:
Misaligned sales and marketing strategies result in wasted spend and inconsistent messaging to prospects.
Our Solution:
Salaria integrates campaign performance data with CRM systems and provides unified dashboards, enabling teams to refine messaging and optimize cadences collaboratively.
Challenge:
Meeting FDA, EU and local labeling and outreach regulations demands strict data handling and consent management.
Our Solution:
Our platform auto-scrubs lists against suppression databases, manages opt-ins, provides audit support and ensures compliant engagement in all regions.
Challenge:
Large CPG deals often involve lengthy evaluation and multiple stakeholders, prolonging sales cycles and draining resources.
Our Solution:
Our industry-trained SDR pods manage every touchpoint, nurture leads through dynamic drip campaigns and accelerate decision making for faster deal closure.
Why Top Consumer Goods Brands Partner with Salaria
We Empower Your Sales Team With Cutting-edge Sales Enablement, Go-to-market Expertise, and Outbound Sales Strategies. Our Hyper-personalized Campaigns Drive Top-of-the-funnel Growth, Letting Your Team Focus on Closing Deals While We Uncover Opportunities That Power Your Success.
Ranks accounts by 50+ signals— from funding, tech shifts, and web behavior—to target active buyers and decision makers in real time.
Cross-functional pods with manufacturing experience ask technical questions and secure consensus-ready meetings.
Native-speaker SDRs run compliant cadences in English, Spanish, Mandarin, and German across global markets.
Tailored scripts address engineers, procurement, and plant managers—boosting engagement up to 40%.
Custom lists segmented by region, SIC/NAICS codes, and facility locations for pinpointed prospecting.
From market research and ABM to cold calling, email, and LinkedIn —a single partner for all channels.
Live tracking of dials, emails, booked meetings, and pipeline value provides instant performance transparency.
We recruit, train, and coach SDRs fully—no hiring or onboarding burden falls on your team.
Get campaigns live in 5 days—speed from kickoff to pipeline ensures you see ROI in weeks, not months.
The Top-Rated B2B Sales & Lead Generation Agency
In a space full of broken promises and bad reviews, we stand out—for all the right reasons. Every 5-star rating you see here is verified by contracts, company emails, and more. Click the logos to see for yourself.
Case Studies
We combine human capital, technology, and strategic consulting to deliver our clients highly qualified sales meetings that drive revenue
Engineering Success: How Salaria Sales Amplified Deepchill’s Pipeline by $1.5M
1000% ROI: Global Ecom Partners’ Profits from Salaria
RenewAge Averaged 59 Meetings Booked per Month
Bundle Averaged 50 Meetings Booked per Month
Indie Source Booked 149 Meetings in 4 Months
A Brand New Revenue Stream and 3.5X ROI: Salaria Sales’ Impact on Purchasing Platform
Case Studies
We combine human capital, technology, and strategic consulting to deliver our clients highly qualified sales meetings that drive revenue
Engineering Success: How Salaria Sales Amplified Deepchill’s Pipeline by $1.5M
20
High-quality Meetings
$1.5
Million in Revenue
1000% ROI: Global Ecom Partners’ Profits from Salaria
1000%
Return on Investment
$1.5
Million in Revenue
RenewAge Averaged 59 Meetings Booked per Month
59
Average Meetings per Month
$1.5K
Secured a Sale from a Lead
Bundle Averaged 50 Meetings Booked per Month
50
Average Meetings per Month
95%
Meetings with C-suite & Director Level
Indie Source Booked 149 Meetings in 4 Months
149
Meetings in 4 Months
180%
Growth in Sales Pipeline
A Brand New Revenue Stream and 3.5X ROI: Salaria Sales’ Impact on Purchasing Platform
3.5X
Return on Investment
86%
Growth in Revenue
What Makes Us Different
Backed by experience, powered by people—our process consistently delivers meetings that close deals.
While others specialize in one channel, we run it all—calls, email, social, ads, content, digital and text.
Month-to-month flexibility so you can scale outreach up or down as your needs evolve.
Only a select few make the cut—our U.S.-based reps are rigorously vetted and trained to sound like insiders.
While competitors rack up bad reviews, we’re backed by 5-star ratings across every major platform.
While others use AI to cut corners, we use it to outperform—enhancing personalization, speed, and scale.
Our proprietary AI enhances human callers—amplifying skills without replacing them.
our dedicated account team becomes an extension of sales with deep product expertise.
We manage all agent training internally—so you never worry about onboarding or coaching.
We call business and personal cell phones when appropriate, increasing connection rates.
Every campaign is custom-built for your industry and goals—no one-size-fits-all.
Live KPI dashboards, detailed reports, and call recordings keep you fully in the loop.
Ongoing agent coaching and process tweaks driven by real-time feedback ensure growth.
While competitors rack up bad reviews, we’re backed by 5-star ratings across every major platform.
While others use AI to cut corners, we use it to outperform—enhancing personalization, speed, and scale.
Client Testimonials
“Salaria stood out for their full-service SDR approach, transparency, and accountability. They provided multi-channel outreach, clear communication, and delivered real results. We’re thrilled with our decision and highly recommend them!”
“Salaria is the best lead generation agency I have ever worked with. Their model is very unique and different from other firms I’ve used in the past. Amazing cold callers and digital marketers. They are an invaluable part of our sales team.”
“Salaria stood out for their full-service SDR approach, transparency, and accountability. They provided multi-channel outreach, clear communication, and delivered real results. We’re thrilled with our decision and highly recommend them!”
“Salaria is the best lead generation agency I have ever worked with. Their model is very unique and different from other firms I’ve used in the past. Amazing cold callers and digital marketers. They are an invaluable part of our sales team.”
Our Reviews
These Reviews Come From Trusted Platforms That Verify Identities Through Contracts, Company Email Domains, and More. You Can Fact-Check Every One.
“Salaria has been a game changer for us! We have tried various companies and internal processes to manage a rather difficult lead gen process and they have performed way better than we expected. They adapt to our feedback. They provide clear information. A majority of our sales pipeline is from Salaria. They are always looking for ways to improve. If you are on the fence, just pull the trigger. Salaria will do everything they say and more!”
“I enjoyed my experience with Salaria! My account manager was Elizabeth and she really knew her stuff. Communication was consistent and seamless. Staff was professional and left no gaps. I felt like a priority… like I was the only customer on their roster, even though I know I was only one of many. Great job and highly recommended.”
“The scale of what they can accomplish is enormous and is well worth the investment.”
Salaria Sales Solutions scheduled 2–3 qualified meetings per week for the client’s team of Sales Account Executives. The team delivered on time with weekly meetings to review progress, assess and adjust messaging, and review upcoming meetings. They used a technology stack that enabled effective outreach.
“Salaria is amazing! I have spoken with several companies like Salaria, but I have found them to be mostly talk. Salaria does exactly what they say they are going to do – they get meetings! I greatly appreciated that even though we had a slow start, they came in an worked hard to earn regain our trust. They are always tweaking and improving their process to make sure they are meeting our needs.”
“Great company and great people. I am super impressed with our director of account management LP and his team. I have been with them for about 4 months and just signed for a 6 month extension. I have been getting TOO MANY HIGH QUALITY LEADS to manage and am now forced to build out my sales team because of Salaria 🙂 Highly recommended. The cost will pay for itself quickly.”
“As someone who has been in medical device sales for 10 years now, I highly recommend Salaria to anyone who is looking for more targets. Pipeline is the life blood for any sales organization and Salaria is a great resource to have.”
“Salaria has been a huge boost to our lead generation efforts. They are able to create meetings with high level executives who are vetted properly. I’ve closed multiple big ticket deals from Salaria. Great company to work with.”
“Salaria is a fantastic B2B lead generation agency. I’ve worked with quite a few firms, and these guys are the best hands down. I’ve been working with them for years now. At my last firm, I hired them and they helped us close deals with DocuSend and Peloton. I’ve recently moved to a new firm and re-hired Salaria. Just a few months in, they’ve brought us an incredible amount of leads and we’ve already closed a deal. Highly recommended!”
“We started working with Salaria about 10 months ago and they have been able to generate about 60-70 meetings of which 4 deals have closed. I was a bit skeptical before deciding to work with them because I didn’t know if we could effectively outsource part of our sales development strategy. I’ve been pleasantly surprised by how well things have gone. We’ve also seen an improvement in conversion rates across the whole team because we started using a lot of the scripts and templates Salaria was using. I have to admit that they’ve been impressive with how helpful they’ve been from a strategy perspective. Highly recommend these guys!”
“Salaria has been a game changer for us! We have tried various companies and internal processes to manage a rather difficult lead gen process and they have performed way better than we expected. They adapt to our feedback. They provide clear information. A majority of our sales pipeline is from Salaria. They are always looking for ways to improve. If you are on the fence, just pull the trigger. Salaria will do everything they say and more!”
“Salaria is amazing! I have spoken with several companies like Salaria, but I have found them to be mostly talk. Salaria does exactly what they say they are going to do – they get meetings! I greatly appreciated that even though we had a slow start, they came in an worked hard to earn regain our trust. They are always tweaking and improving their process to make sure they are meeting our needs.”
“Salaria has been a huge boost to our lead generation efforts. They are able to create meetings with high level executives who are vetted properly. I’ve closed multiple big ticket deals from Salaria. Great company to work with.”
Frequently Asked Questions
How does Salaria ensure high-quality leads for the consumer goods industry?
Intent-driven targeting: AI ranks accounts by category signals and online behavior.
Enriched datasets: We append verified contact details and firmographics.
Industry-trained SDR pods: CPG-focused teams qualify prospects through live calls.
Multi-touch validation: Email & LinkedIn follow-ups confirm interest.
Ongoing optimization: Daily performance reviews and cadence adjustments maximize ROI.
What makes your Human-AI SDR model different from traditional lead generation?
Human-AI intent scoring: 50+ CPG-specific signals prioritize high-fit accounts.
Data enrichment: Firmographics and direct-dial contacts for precision targeting.
SDR pods: CPG-trained teams handle calls, emails & LinkedIn outreach.
Personalized sequences: AI proposes templates; SDRs refine tone and context.
Continuous feedback: Real-time performance data to optimize cadences.
How quickly can we see results from a consumer goods lead gen campaign?
Day 1–2: Kickoff call to align target profiles and compliance needs
Day 3–4: Data segmentation and campaign setup
Day 5–7: Pilot outreach to validate messaging
Day 8–10: Scale to full multichannel cadence
Day 11–14: Performance review and ongoing optimization
Most clients speak with their first qualified prospects by Day 10 and see measurable pipeline growth by the end of Week 2.
How do you handle compliance with industry regulations and data privacy?
Automated data scrubbing: DNC, GDPR, CCPA and local opt-out lists.
Consent management: Real-time opt-in tracking and preference management.
Encryption & audit trails: Secure storage, transmission and detailed logs.
Regional expertise: Native-language SDRs in EU, North America and Asia.
Audit support: Full documentation for regulatory reviews.
Can you integrate with our existing CRM and marketing tools?
CRM connectors: Salesforce, HubSpot, Microsoft Dynamics, and more.
Two-way sync: Real-time lead status, activity and note updates.
Marketing tool compatibility: Marketo, Pardot, etc.
API access: Custom integrations via REST API.
Unified dashboard: End-to-end visibility of outreach metrics and CRM data.
How do you customize outreach for different CPG buyer personas?
Persona mapping: Brand managers, category buyers, procurement leads.
Message adaptation: AI base templates refined by SDRs for each persona.
Channel preferences: Calls, email, LinkedIn or targeted ads by persona behavior.
Content alignment: Case studies & product information keyed to pain points.
Dynamic sequencing: Sequences adjust based on engagement signals.
What multichannel strategies do you use to engage consumer goods prospects?
Cold calling: Personalized scripts by CPG-trained SDRs.
Email marketing: Automated sequences with dynamic follow-ups.
LinkedIn outreach: Targeted connection requests & InMail.
Digital ads: Retargeting top accounts via display & social.
SMS & messaging: Compliant text outreach.
Optimization: Real-time channel attribution to shift focus to best-performing touchpoints.
How is campaign performance tracked and reported?
Live dashboard: Calls, emails, LinkedIn engagement, meetings booked & pipeline value.
Custom metrics: Conversion rates, response times & lead quality scores.
Weekly summaries: Automated reports via email or dashboard.
Drill-down views: By persona, region or channel.
Strategic recommendations: Data-driven optimization suggestions from our team.
What level of support and account management can we expect?
Onboarding specialist: ICP definition & setup guidance.
Campaign strategist: Outreach frameworks & messaging.
Data researcher: List enrichment & segmentation.
SDR team lead: Daily performance oversight and coaching.
24/7 support: Email and chat availability for urgent needs.
Regular check-ins: Weekly status calls and optimization meetings.
What makes Salaria’s contracts flexible for changing business needs?
Month-to-month model: Scale or pause services without long-term commitments.
Volume flexibility: Adjust SDR capacity and channel usage.
Custom add-ons: New markets, languages or channels on demand.
Performance guarantees: KPIs aligned to your objectives.
Transparent billing: Pay only for what you use, with detailed usage reports.
Ready to 10x Your Pipeline?
Schedule a free demo and get a custom lead-gen plan.
Explore Our Other Services
Salaria turbocharges your lead gen and sales development—plug in or hand off to our AI-powered experts enriched by genuine human insight. We blend data-driven personalization, precise targeting, and deep industry expertise to spark measurable growth. Our flexible month-to-month contracts adapt as you scale. Explore our full suite of services today.
We call leads one by one—no robo dialers—so we clear spam filters and personalize every pitch
Deep public and proprietary data + AI + human edits = true personalization, not generic spam blasts
We elevate your brand across LinkedIn and social—critical channels for reaching today’s B2B buyers
We use cutting-edge data tools and custom research strategies to target and personalize with precision
Live human reps respond instantly to inbound leads—and follow up across every channel until they convert
An AI-driven outbound tool for hands-on teams—supported by real lead gen experts when it counts
We coordinate meetings across teams, territories & stakeholders—fully integrated into your systems & processes
Blog & Resources
Regularly updated blog posts, whitepapers, eBooks, and webinars focusing on lead generation, sales enablement strategies, and industry trends.
