Indie Source booked 149 meetings in 4 months

Indie Source is a clothing manufacturer based in Los Angeles, California that provides development and manufacturing services to fashion designers and entrepreneurs. The company was founded in 2012 by Forbes 30-Under-30 recipients Zack Hurley and Jesse Dombrowiak. Indie Source has a team of 20 full-time employees. Some of their better-known clients include Nike, Good American, and Sol Angeles.

Challenge

Since their founding in 2012, Indie Source’s CEO, Zack, had been mostly managing sales by himself. “While I was running the day-to-day operations of the business, I was also managing the full sales cycle including lead generation, outreach, demos, and closing. I was managing everything myself and in desperate need of help,” Zack reported. 

“Since their founding in 2012, Indie Source’s CEO, Zack, had been mostly managing sales by himself. “While I was running the day-to-day operations of the business, I was also managing the full sales cycle including lead generation, outreach, demos, and closing. I was managing everything myself and in desperate need of help,”

- Zack said

Solution

Initially, Zack was hesitant to partner with Salaria Group because he had worked with other sales and marketing outsourcing firms in the past that didn’t deliver results. Although, shortly after joining forces, Zack immediately began to notice the difference. 

Result

Almost immediately, Indie Source began to see a significant improvement in the number of meetings scheduled with qualified leads. “Within a month, our pipeline had grown over 180%. In just the first four months of working together, Salaria booked us over 149 meetings. The conversion rate from meeting to close has increased two-fold because of Salaria’s work.” Zack said. With the help of Salaria Group, Indie Source’s sales pipeline has grown so dramatically, so quickly, that they’ve begun building out an internal sales team to manage the growth

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