90% of meetings booked with Director+ level contacts

G&M Health helps companies in the healthcare industry stay in operational compliance by giving those companies the tools they need and consulting on how to use them. By equipping its clients with these tools and advice, G&M Health lets them achieve, maintain, and demonstrate compliance.

How G&M Health Gets the Right Meetings

G&M Health needed the prospecting and cold-calling resources to keep growing but had to hit those goals with a limited budget. That’s why G&M asked for Salaria’s help in implementing a strategy of high-volume cold outreach targeting the right prospects. Now, they’re getting high-value meetings and seeing a direct impact on the bottom line.

The Challenge

While G&M Health had a great offering and a solid network of referrals to bring in new business, it didn’t have the sales resources to scale into a robust outbound sales motion. G&M realized that in order to accelerate growth, it needed to bring in a little help from outside.

G&M knew they needed a qualified, professional sales team with the ability to do high-volume outreach and partner in creating a sales strategy. At the end of the day, only one solution met their needs.

Salaria’s Difference

After evaluating a few options, G&M Health knew that Salaria would be able to fit their needs best. According to G&M’s Vice President of Accounts, Erinee Endrawis, Salaria quickly met the team’s expectations for lead generation and collaboration.

Salaria started off by giving G&M 21 meetings in the first quarter of 2022. The team grew that to 37 meetings in Q2 and ended the year with 44 meetings booked in Q4 of 2022. Salaria didn’t just provide consistent performance, but they continually improved their processes to meet G&M’s expectations.

As Salaria provided this growth in meetings per quarter, they also worked closely with G&M’s team to improve lead quality. More than a quarter of G&M’s meetings had been with people at the manager level or below in the first half of 2022, and they wanted to speak with more senior decision-makers.

Through a collaborative process, Salaria shifted its strategy to make sure more than 90% of the meetings they booked for G&M in the second half of 2022 were with people at the director level or higher. By continuously working to improve the leads’ quantity and quality, Salaria drove G&M’s continued growth through 2022.


G&M Health keeps growing with the new business Salaria brings in. Salaria isn’t just throwing a high volume of meetings at G&M’s team but working collaboratively on a sales strategy that meets G&M’s needs.

G&M is looking at a bright 2023. If the previous year was any indication, its collaboration with Salaria will bring in even more meetings with key decision-makers at best-fit companies. That’s why Endrawis has one piece of advice for those looking at partnering with Salaria: “Go for it.”