Indie Source's main sales challenge was that CEO Zack Hurley was managing the entire sales cycle by himself, including lead generation, outreach, demos, and closing. He reported, 'While I was running the day-to-day operations of the business, I was also managing the full sales cycle... I was managing everything myself and in desperate need of help.'
- Zack said
The solution involved Indie Source partnering with Salaria Group, despite initial hesitation due to past negative experiences with other sales and marketing outsourcing firms. Shortly after joining forces, Zack immediately began to notice the difference in results.
The key results Indie Source achieved by partnering with Salaria Group include a significant improvement in scheduled meetings with qualified leads, over 180% pipeline growth within a month, and 149 meetings booked in the first four months. Additionally, the conversion rate from meeting to close increased two-fold, leading Indie Source to build an internal sales team to manage the dramatic growth.
