To respond to the 'I've never heard of your company' cold calling objection, build credibility and provide resources. This is an opportunity to establish credibility and build trust. Respond confidently by saying, “That’s understandable. We’re newer in the market but have already worked with leading companies in your industry. Would you like to hear how we’ve helped them?” Additionally, share evidence: “I’ll send you a link to our website and a case study. Would that be helpful?”
