Rhodes Branding is a strategic branding and marketing agency focused exclusively on the education sector. Their team partners with public school districts, charter networks, and education service agencies to build compelling brands that drive enrollment and long-term community trust. Like many growing agencies, Rhodes had built its pipeline through referrals, inbound leads, and founder-led outreach. While this approach generated high-quality opportunities, it wasn’t scalable. The team needed a partner who could take on outbound prospecting without sacrificing the quality of their brand or message.
Salaria was brought on to fill that gap. In Q1 of 2025, we launched a tailored outbound program with two distinct campaign tracks: one focused on charter schools with more immediate enrollment needs and faster sales cycles, and another focused on Career & Technical Education (CTE) departments at school districts across the US with longer-term program awareness goals.
Working closely with Rhodes’ President, Dan Wyar, we managed the entire top-of-funnel process – including lead sourcing, cold calling, email outreach, and calendar management. Weekly check-ins and direct CRM integration ensured full alignment between outreach activities and Rhodes’ evolving sales priorities.
This dual-track strategy allowed Salaria to drive short-term revenue while also developing a pipeline for longer-cycle opportunities. Messaging and targeting were continuously refined based on market response and programmatic funding timelines across both segments.
In just one quarter, Salaria booked 114 meetings for Rhodes Branding across both charter and CTE campaigns, with a 97.8% total completion rate. Of those, 26 meetings were with charter schools, leading to 19 completions and 5 closed-won deals, totaling over $200,000 in new revenue. Average time to convert from first outreach to meeting booking averaged to 16 days, and 26% of completed charter meetings led directly to business.
At the same time, Salaria booked 88 meetings with CTE leaders – generating a strong pipeline for future quarters. While CTE decision-making cycles tend to be slower and more consensus-driven, these conversations are essential to Rhodes’ long-term strategy. Many CTE programs finalize funding and curriculum planning in early spring, making consistent engagement critical months ahead of a potential contract.
This balance between short-cycle charter wins and long-cycle CTE development is central to Rhodes’ growth model. Charter clients bring faster cash flow and predictable near-term ROI. CTE partnerships, while slower to close, often lead to larger multi-year branding and awareness campaigns. Salaria’s dual-track approach gave Rhodes the flexibility to close deals quickly while steadily building a foundation for longer-term revenue expansion.
Salaria Sales’ partnership with Rhodes Branding delivered measurable results within just one quarter:
114 total meetings booked, with a 97.8% completion rate (111 meetings completed).
5 closed-won deals from 19 completed charter school meetings, generating over $200,000 in new revenue.
Dual-track outreach strategy targeting both Charter Schools and CTE departments helped balance short-term revenue wins with long-term pipeline development.
These outcomes highlight the strategic value of Salaria’s outbound lead generation programs—freeing up Rhodes’ leadership team to focus on closing deals and expanding impact across the education sector.
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