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Deepchill Solutions Inc., headquartered in Woodbridge, Ontario, is a global leader in advanced cooling and preservation technology. Established in 1978, the company pioneered the development of slurry ice systems, marketing them under the Deepchill® brand. Their innovative solutions cater to various industries, including seafood, produce, poultry, meat processing, and industrial baking, ensuring superior product quality and extended shelf life.
With over 2,000 installations across more than 40 countries, Deepchill has consistently delivered cutting-edge cooling technologies. Their patented Deepchill® system offers rapid, uniform, and long-lasting cooling, making it indispensable for clients aiming to maintain peak product freshness. The company’s commitment to innovation and quality has solidified its reputation as a trusted partner in the global food preservation industry.
Deepchill faced a significant challenge with a noticeable decline in pipeline activity which threatened the company’s sales momentum and overall growth trajectory. Recognizing the urgency to revitalize their sales pipeline, Deepchill sought a solution that could quickly and effectively generate qualified leads and set appointments with key decision-makers.
Additionally, as an engineering firm specializing in capital equipment with inherently long sales cycles, Deepchill required a lead generation strategy tailored to their unique business model. The company needed a partner capable of understanding their technical offerings and effectively communicating value propositions to potential clients, ensuring that generated leads were not only numerous but also highly relevant and likely to convert.
Salaria Sales implemented a comprehensive, multi-channel lead generation strategy to address Deepchill’s challenges. Leveraging personalized outreach through LinkedIn, email campaigns, and targeted cold calling, Salaria’s team acted as an extension of Deepchill’s sales force. This approach ensured consistent and professional engagement with potential clients, effectively multiplying Deepchill’s presence in the market.
Understanding Deepchill’s complex engineering solutions, Salaria tailored their messaging to resonate with decision-makers in relevant industries. By focusing on the unique value propositions of Deepchill’s offerings, Salaria successfully booked meetings with high-quality leads, facilitating meaningful conversations that aligned with Deepchill’s sales objectives and long-term growth plans.
Salaria Sales’ partnership with Deepchill yielded impressive outcomes:
20 total meetings booked, with an 80% completion rate (16 completed).
6 out of 16 completed meetings led to real opportunities, with an estimated $1.2 to $1.5 million added to Deepchill’s top-line revenue.
LinkedIn integration significantly enhanced outreach efforts, increasing Kyle Morrison’s connections from approximately 200 to over 500, facilitating broader market engagement.
These results underscore the effectiveness of Salaria’s tailored lead generation strategies in driving substantial business growth for Deepchill.
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