Why Cold Calling Isn’t Dead

It’s become trendy to say that cold calling is dead. Maybe it’s a way that some salespeople like to show they’ve “evolved” beyond more supposedly archaic sales practices. But that’s actually far from the truth. The most advanced B2B go-to-market teams consistently rely on cold calling as an integral part of their motion. That’s because nothing can substitute it.


B2B Cold Calling Culture

It’s important to note that while cold calling is alive and well in B2B sales, it’s a different story in B2C sales. Few consumers are making buying decisions on the phone, and the proliferation of scams and spam calls makes them suspicious even of legitimate businesses selling over the phone.

Many people come to B2B sales with a similar mindset. They don’t understand the mindset of executives that are used to getting cold calls from business leaders as a normal way of doing business. 

Those executives know to expect cold calls because they know their teams are cold calling as a part of their sales motions as well. Generally speaking, it’s a reciprocal relationship: there’s an agreed-upon way of doing business, and both the prospect and the seller understand what to expect from each other.

B2B cold calls are also more targeted than the cold calls that consumers get. Best practices involve sellers researching the prospect before dialing their number, meaning that they should know they’re pitching something relevant to their audience. 


Why Cold Calling Won’t Die

The most important reason why cold calling won’t die is that it works. Salespeople everywhere book meetings from cold calls daily. While naysayers cite statistics like “cold calling doesn’t work 90.9% of the time,” that’s actually a very optimistic view. If BDRs are booking a meeting with one in every ten cold calls, they’re hitting their monthly quotas quickly.

Even cold calls that don’t end in meetings have value. You can spread brand awareness with a positive conversation, and even voicemails are a great way to do personalized, outbound marketing. 

Text messages are popular among organizations from businesses to political campaigns for the same reason: people pay attention to them, and even the awareness they spread is valuable. 

Cold calling also works in more extended, complicated prospecting strategies. Some organizations have confusing ways of titling their employees, so it might be hard to find the right prospects just from the research you do online. 

Instead, you need to get your hands dirty and start asking questions to the people that know the answers, the ones already working at the business you’re trying to sell to.

If businesses could replace cold calling with something else, they would. It takes serious amounts of time and money, and it’s not able to be automated the way scaleable email sequences are.

They haven’t replaced it because they know it’s the best option available. Cold calling has unique benefits that you can’t substitute with any other medium of communicating with customers. But cold calling is best done by experts. That’s why businesses everywhere outsource their B2B cold calling to experienced teams like Salaria’s cold calling professionals. If you’d like to speak about how cold calling could accelerate your business’s growth, feel free to book a meeting with us today.

Write a comment

Your email address will not be published. Required fields are marked *

Top Misconceptions About Sales Outsourcing

Sales outsourcing is a powerful tool that can fundamentally change your revenue generation engine. But many organizations miss out on its ...

5 Reasons to Use Glassdoor to Evaluate Outsourcing Companies

Plenty of job seekers rely on Glassdoor for employee reviews of companies, but it has another important use as well. Glassdoor ...

5 Reasons for Sales Outsourcing in a Recession

With growing suspicions that a recession is around the corner, sales leaders are trying to identify the best ways to prepare ...

5 Reasons Pay-per-Lead Produces Poor Performance

It’s easy to fall into the trap: you think that pay-per-lead lead generation companies will give you exactly what you’re paying ...

5 Most Important Inbound Lead Management Tips

Inbound leads should be money in your pocket. To make sure that’s true, you need to remove any barriers between them ...

5 Things People Hate About Cold Emails

You’ve gotten spam emails that made you sigh a bit before you ignored or deleted them. That’s why so many people ...

3 Reasons to Outsource Cold Calling

With outbound sales rapidly changing across industries, more and more sales leaders are asking whether the old ways of cold calling ...

5 Tips to Stay Out of “Spam”

Everyone from small businesses to the largest companies in the world faces problems with their sales and marketing emails going to ...

Google Reviews

Kyle Miller
Kyle Miller
Salaria has done a great job increasing the total amount of prospective leads for our company. Elizabeth and her team are very professional and the amount of calls they crank out with just a few people is remarkable! We value the collaborative process, and the open line of communication makes it easy to adjust strategies on the move without any down time. The weekly reports & dashboards they provide are a very nice touch. Overall a great experience with an honest and hard-working company who's motivated to help us grow our sales.
Aviva Fridman
Aviva Fridman
Salaria is amazing! I have spoken with several companies like Salaria, but I have found them to be mostly talk. Salaria does exactly what they say they are going to do - they get meetings! I greatly appreciated that even though we had a slow start, they came in an worked hard to earn regain our trust. They are always tweaking and improving their process to make sure they are meeting our needs.
Matt Shreibman
Matt Shreibman
As someone who has been in medical device sales for 10 years now, I highly recommend Salaria to anyone who is looking for more targets. Pipeline is the life blood for any sales organization and Salaria is a great resource to have.
Faiz Asrar
Faiz Asrar
Nick Lassor
Nick Lassor
Salaria has been a game changer for us! We have tried various companies and internal processes to manage a rather difficult lead gen process and they have performed way better than we expected. They adapt to our feedback. They provide clear information. They are always looking for ways to improve. If you are on the fence, just pull the trigger. Salaria will do everything they say and more!
Jason Gonos
Jason Gonos
Great company and great people. I am super impressed with our director of account management LP and his team. I have been with them for about 4 months and just signed for a 6 month extension. I have been getting TOO MANY HIGH QUALITY LEADS to manage and am now forced to build out my sales team because of Salaria :) Highly recommended. The cost will pay for itseld quickly.
James Hoover
James Hoover
Salaria has been a huge boost to our lead generation efforts. They are able to create meetings with high level executives who are vetted properly. Great company to work with.
Nilesh Surana
Nilesh Surana
We started working with Salaria about 10 months ago and they have been able to generate about 60-70 meetings of which 4 deals have closed. I was a bit skeptical before deciding to work with them because I didn’t know if we could effectively outsource part of our sales development strategy. I’ve been pleasantly surprised by how well things have gone. We’ve also seen an improvement in conversion rates across the whole team because we started using a lot of the scripts and templates Salaria was using. I have to admit that they've been impressive with how helpful they’ve been from a strategy perspective. Highly recommend these guys!


Get Our Newsletter.