Top Misconceptions About Sales Outsourcing

Sales outsourcing is a powerful tool that can fundamentally change your revenue generation engine. But many organizations miss out on its opportunities because they believe the misconceptions around outsourcing.

Sales outsourcing is more popular than ever. That’s because more and more businesses are seeing the true value in this increasingly popular practice. Despite this, some people haven’t picked up on why this sudden change is taking place, and still believe some things that might’ve been true at one point, but aren’t any longer.

Here are some of the most common myths that people still believe about sales outsourcing:

Our Product Is Too Complicated

No matter what you’re selling, there’s a pitch. That’s why the complexity of a product doesn’t prevent professionals from selling it well. In fact, outsourced sellers are exceptionally experienced at quickly understanding technical products enough that they can communicate about them effectively.

That’s because outsourced lead generation professionals don’t discuss your product in detail. Your account executives should, but the cold callers are just trying to set meetings for them with brief conversations.

We’ll Lose Our Account Executive Sourcing

Many companies rely on a group of young, in-house salespeople to create their next generation of account executives. But the truth is that sales rep turnover is 35% per year. That means that there’s actually very little continuity between generations of salespeople. 

More than that, having low-level reps doesn’t mean that you can’t outsource some of their work. In fact, it can be helpful–by outsourcing repetitive tasks, you can let your employees focus on more important tasks.

I’ll Lose Control of the Sales Process

The main benefit of outsourcing is that you get the luxury of being more hands-off. That’s because a quality outsourcing business should be your partner, looking out for your interests and making strategic sales decisions with your consultation.

More than that, a good partner should be transparent with their plans and open to bilateral communication. That means you remain an active and informed decision-maker, but you have even more tools at your disposal. If you want to make a change, simply give your partner the feedback, and they’ll execute on it.

Outsourcing Costs Too Much

This myth is probably the easiest one to disprove. Your outsourcing partner should be constantly proving your return on your investment in them. With constant communication, you can see just how quickly you make your money back.

That’s why it makes perfect sense to outsource sales in a recession. By outsourcing, you skip costs around payroll management, technology, benefits, recruitment, training, and exit risks. Instead, you’re paying an experienced team that’s eager to prove its worth to you.

If you’re looking at outsourcing companies, feel free to talk to Salaria about the services we offer as well!