Email Design Best Practices
Your email design sets your outreach apart from the dozens of other emails your prospects are getting every day. Some companies over-design their cold outreach so that it looks like all the other colorful, branded emails everyone gets. But emails that look like personal messages actually see better performance metrics than these over-polished designs.
Forget the Subject: Why The First Line of Your Email Matters More
Most salespeople spend too much time thinking about the subject lines of their emails. They carefully craft those few words, only to have prospects skip over the subject and go straight to what matters most: their first line. Technically, what I’m talking about here is the “preheader” or “preview text”, which usually includes the first […]
