How Salaria’s Competitor’s Prospect, and Why It Matters

Salaria isn’t the only company that you can outsource your prospecting to, but none of our major competitors do it the same way as us. Let’s talk about what they do, and why.

What Is Prospecting?

Prospecting is the process of identifying potential customers. It’s the foundation of the sales process, which is why you need to make sure you’re prospecting correctly before you can feel confident about the rest of your pipeline.

Good prospecting should set your salespeople up with meetings with people who fit their ideal customer profile (ICP). Unfortunately, too much poor prospecting means that many salespeople waste their time on meetings with non-ICP prospects, 

How Other Firms Prospect

If you search right now, you can find a dozen firms that will promise to give you enough great meetings to fill your calendar, and they’ll do it right away. It’s hard to evaluate which are worth taking seriously, so you should know how many of these firms do their prospecting.

Automated prospecting tools are very popular and only growing in their use. These tools will give prospecting outsourcing companies access to a huge phonebook with millions of peoples’ contact information and job titles. They’re very useful, depending on how you use them.

Sadly, many of these sales outsourcing firms rely on those tools too heavily. They just copy and paste the email addresses of all the people with a likely job title, and automatically send them all the same email, hoping a few will bite.

The problem with this approach is that those prospecting firms are working with imperfect data. Without perfectly clean data, they end up targeting the wrong people, and often, that’s who they set meetings with. 

How Salaria Prospects

Salaria was founded on the idea that better prospecting is worth it. By making sure you target the right people, you end up with more quality meetings without sacrificing volume. We do that in two steps: by working with our clients to identify a precise ICP, and then by pursuing that ICP specifically.

First, we talk with our clients to make sure we know exactly who they want conversations with. For example, it’s not enough for us to just know you want to speak to someone with the title “Director of Operations” to sell a logistics tool. Instead, we’ll go after more tailored data like how much they’re currently producing and projecting that they will produce in the future.

Then, we reach out to companies that fit that customized profile. That means we don’t waste time going after bad leads and you don’t waste time meeting with them. With just a little extra effort on our part, we make everyone’s lives easier.

If you’re interested in learning more about what makes Salaria’s prospecting different, feel free to reach out to us here.

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Google Reviews

Patricia McLoughlin
Patricia McLoughlin
We have used Salaria for over two years and the experience has been great. They are hands down the best B2B prospecting agency I have used (and I’ve used many over the years!) I’ve seen them deliver consistent, quality results over a long period of time. We have even referred partners to them that have also been pleased with Salaria’s performance. They are very proactive when it comes to trying new strategies and do a great job managing engagement data - both inside and outside our system. Overall, I would highly recommend Salaria to anyone looking for an outbound prospecting agency that can deliver results and a positive ROI - regardless of the market you operate in!
Kyle Miller
Kyle Miller
Salaria has done a great job increasing the total amount of prospective leads for our company. Elizabeth and her team are very professional and the amount of calls they crank out with just a few people is remarkable! We value the collaborative process, and the open line of communication makes it easy to adjust strategies on the move without any down time. The weekly reports & dashboards they provide are a very nice touch. Overall a great experience with an honest and hard-working company who's motivated to help us grow our sales.
Aviva Fridman
Aviva Fridman
Salaria is amazing! I have spoken with several companies like Salaria, but I have found them to be mostly talk. Salaria does exactly what they say they are going to do - they get meetings! I greatly appreciated that even though we had a slow start, they came in an worked hard to earn regain our trust. They are always tweaking and improving their process to make sure they are meeting our needs.
Matt Shreibman
Matt Shreibman
As someone who has been in medical device sales for 10 years now, I highly recommend Salaria to anyone who is looking for more targets. Pipeline is the life blood for any sales organization and Salaria is a great resource to have.
Nick Lassor
Nick Lassor
Salaria has been a game changer for us! We have tried various companies and internal processes to manage a rather difficult lead gen process and they have performed way better than we expected. They adapt to our feedback. They provide clear information. They are always looking for ways to improve. If you are on the fence, just pull the trigger. Salaria will do everything they say and more!
Jason Gonos
Jason Gonos
Great company and great people. I am super impressed with our director of account management LP and his team. I have been with them for about 4 months and just signed for a 6 month extension. I have been getting TOO MANY HIGH QUALITY LEADS to manage and am now forced to build out my sales team because of Salaria :) Highly recommended. The cost will pay for itseld quickly.
James Hoover
James Hoover
Salaria has been a huge boost to our lead generation efforts. They are able to create meetings with high level executives who are vetted properly. Great company to work with.
Nilesh Surana
Nilesh Surana
We started working with Salaria about 10 months ago and they have been able to generate about 60-70 meetings of which 4 deals have closed. I was a bit skeptical before deciding to work with them because I didn’t know if we could effectively outsource part of our sales development strategy. I’ve been pleasantly surprised by how well things have gone. We’ve also seen an improvement in conversion rates across the whole team because we started using a lot of the scripts and templates Salaria was using. I have to admit that they've been impressive with how helpful they’ve been from a strategy perspective. Highly recommend these guys!
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