Email Design Best Practices

Email Design Best Practices

Your email design sets your outreach apart from the dozens of other emails your prospects are getting every day. Some companies over-design their cold outreach so that it looks like all the other colorful, branded emails everyone gets. But emails that look like personal messages actually see better performance metrics than these over-polished designs.

It’s tempting to over-design emails to make them look professional when in reality you only alienate your audience. But there are important steps you can take to make them look polished, yet personal. Having a professional signature, for example, will go far towards making you seem much more legitimate and established.

 

How to Design Sales Email Layouts

Sales emails don’t need fancy, complicated layouts. You don’t need a banner, a colorful background, flashy images, or unusual formatting. These are best left to people who are already interested, such as newsletter subscribers or inbound, qualified leads. Cold, outbound sales emails perform better when they have a less overwhelming and more personal format.

When it comes to creating a more friendly and personal impression, less is more. By simplifying and separating your ideas into just a few, small paragraphs, you end up with a much more digestible email that your leads are more likely to read. When you keep the formatting simple and similar to any other personal email, you also build trust and make your reader less likely to think that they are receiving spam.

email-comparision

 

Making Sales Emails Look Polished

Even if you aren’t using fancy formatting, you can still make some subtle tweaks toward more professional emails. These little changes may seem insignificant but can actually make your outreach stand out as more legitimate than competitors’.

Include a Professional Signaturepolished-email

Your email signature is your best opportunity to include distinctive but tasteful graphics in a cold, outbound email. It should have your company’s logo, your name, and your contact information. It should also include a link to your company’s website, although this is a little controversial for some people.

There are those who believe that having any links in cold emails causes them to not send correctly, or be categorized as spam by the recipients’ email providers. However, that concern isn’t borne out by the evidence you can find in your own inbox–look for yourself, and see how many of the messages you receive daily don’t just have links in the email signatures but also include them in the text itself.

 

Exclude Unprofessional Graphics

emoji-email

It’s increasingly trendy to include emojis, GIFs, and traditionally non-professional graphics in sales emails. While this can work well for direct-to-consumer messaging, it’s a very different story for B2B marketers. Emojis might seem like they liven things up, but any benefit they might have with some customers is canceled out by others’ negative reactions. Because some people, especially senior executives you should be targeting, will find emojis and other graphics unrelatable, it’s not worth the marginal benefits of catching others’ eyes.

Write a comment

Your email address will not be published.

Fake LinkedIn Profiles: Why They’re Bad and How to Spot Them

When LinkedIn deleted 15 million fake profiles in the first six months of 2021, they recognized a problem everyone’s aware of ...

personalize email marketing

How to Personalize Sales and Marketing Emails

Impersonal, spammy emails feel awful to receive, and do nothing for you if you’re sending them. But it’s important to know ...

account based marketing

Account-Based vs. Volume-Based Marketing

Account-Based Marketing (ABM) is the latest trend in the constant chase for better marketing strategies. Its hyper-customized, person-specific approach promises to ...

The Most Common Prospecting Mistakes

The Most Common Prospecting Mistakes

Good prospecting can be the difference between blowing past your numbers and not making a profit. It’s the foundation that sales ...

Email Segmentation Best Practices

Email Segmentation Best Practices

The best way to immediately elevate your email-based sales and marketing strategy is by segmenting your email sequences. Segmenting is the ...

Sales Collateral

Be Ready: Stand Out with Better Collateral

The biggest gift any salesperson could ever ask for is a prospect asking for more information. That’s your perfect opportunity to ...

Forget the Subject: Why The First Line of Your Email Matters More

Most salespeople spend too much time thinking about the subject lines of their emails. They carefully craft those few words, only ...

Best Practices in Email Marketing

Best Practices in Email Marketing

Sending good sales and marketing emails isn’t hard. So few people send good emails that following the most basic best practices ...

Google Reviews

Nick Lassor
Nick Lassor
2022-07-20
Salaria has been a game changer for us! We have tried various companies and internal processes to manage a rather difficult lead gen process and they have performed way better than we expected. They adapt to our feedback. They provide clear information. They are always looking for ways to improve. If you are on the fence, just pull the trigger. Salaria will do everything they say and more!
Jason Gonos
Jason Gonos
2022-07-14
Great company and great people. I am super impressed with our director of account management LP and his team. I have been with them for about 4 months and just signed for a 6 month extension. I have been getting TOO MANY HIGH QUALITY LEADS to manage and am now forced to build out my sales team because of Salaria :) Highly recommended. The cost will pay for itseld quickly.
James Hoover
James Hoover
2022-04-06
Salaria has been a huge boost to our lead generation efforts. They are able to create meetings with high level executives who are vetted properly. Great company to work with.
Nilesh Surana
Nilesh Surana
2021-12-16
We started working with Salaria about 10 months ago and they have been able to generate about 60-70 meetings of which 4 deals have closed. I was a bit skeptical before deciding to work with them because I didn’t know if we could effectively outsource part of our sales development strategy. I’ve been pleasantly surprised by how well things have gone. We’ve also seen an improvement in conversion rates across the whole team because we started using a lot of the scripts and templates Salaria was using. I have to admit that they've been impressive with how helpful they’ve been from a strategy perspective. Highly recommend these guys!
Ken F
Ken F
2021-12-16
Salaria did an amazing job helping us build up our pipeline right after we launched in the USA a year ago. They’ve absolutely surpassed our expectations and have consistently improved performance over time. We’ve been working with Elizabeth and she has been instrumental in helping us craft a strategy that improves conversion for all of our reps. It took us about a month or so to get ramped up but once we were up and running, I was surprised by how fast they delivered results. I believe they book their first meeting for us within a week of starting. We’ve had to change things up from time to time to keep us on track but Elizabeth and the Salaria team have been great all along the way.